TOW #13 - I've taken AncestryDNA and 23andMe genetics tests — here's what I tell people when they ask me which one is best (Lydia Ramsey)

In her informative and well-organized article published in Business Insider, Lydia Ramsey analyzes multiple DNA tests and describes their benefits and drawbacks. She shares how she is often asked which test to take, but this question is difficult to answer, as it depends on the consumer’s goals. As a reporter for Business Insider, Ramsey often writes articles about the biotech and pharmaceutical industries. This specific article is addressed to consumers unsure which DNA test to purchase, and her purpose is to make this choice an easy one. She accomplishes this goal through visual examples, a clear organizational structure, and a conversational tone. Ramsey uses visual examples to provide evidence of the results from each DNA test. She includes pictures of what is provided by each kit, making it easier for the audience to differentiate between them. By realizing the differences, it is much easier for Ramsey to argue why a certain kit is better for a certain type of person. Additionally, Ramsey employs a clear organizational structure to make it easier for her audience to follow her argument. She places the name of each company large font and follows this heading with information and pictures regarding said company. For each company, she uses the subheading “Verdict,” so the reader can easily compare the conclusions for each company and save them time when deducing which kit to buy. Finally, Ramsey uses a conversational tone with relaxed diction to appeal to a wide variety of people and establish trust with her audience. Ultimately, Ramsey’s clarity, both with her style and her organizational structure, allows her purpose to triumph. After reading the article, it is clear which company would better suit my interests when purchasing a DNA kit.