The Cheetah Girls 2 was a sequel to the Disney Channel original movie The Cheetah Girls and was released in August of 2006. After having received positive feedback from critics of the film, its producers created an extended sing-along edition. The above poster was made to advertise the new “Cheetah-Licious Edition.” Like its prequel, the movie was designed to appeal to children and tweens. In this poster, the girls are placed close together and an eye-catching font with popping colors is used. These elements were chosen specifically to encourage the purchase of the new Cheetah-Licious Edition. The girls are intentionally placed close together to display the harmony within the group. Since the girls are seen physically close, the implication is that they are emotionally close as well. The strong friendships that bind the girls together are seen by their proximity to one another. This results in the girls being seen as a role model social group for younger children. The creators recognized that, although the movie appealed to kids, it is the kids’ parents that end up purchasing the film. The harmony displayed on the poster encourages parents to buy it for their kids, as said parents hope their children will acquire close friendships like the Cheetah Girls. A popping font with fancy colors is also employed to catch the audience’s attention. Knowing that the audience is young people, the poster’s producers used the font to jump out at them. Fancy colors and styles are what children like to see on a poster, as it is visually appealing to them. The producers hoped that this font would encourage the children to ask their parents for the movie. Ultimately, the use of rhetorical devices that would directly appeal to the intended audience of the poster allowed its success. By recognizing that they would have to appeal to both tweens and their parents, the producers used different elements of persuasion for both groups.
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